The Public Relations Consultants Association (PRCA) has asked Watermill Training to deliver a series of workshops in 2008. The one-day short courses will form part of the PRCA’s FrontLine certificate. Topics covered by Watermill will include strategic planning, campaign management and proposal writing.
The PRCA is the voice of PR consultancies in the UK. Its 125 members employ more than 5,000 people and generate over £400 million per annum in fees. FrontLine is a PRCA initiative to serve the interests of consultancy staff up to (and including) senior account manager level.
Watermill director Paul Noble, who will be running the PRCA workshops, commented: “The thousands of people eligible to join FrontLine are the future of PR consultancy practice in the UK. I am looking forward to the challenge of playing a small role in the extensive support the PRCA provides FrontLine staff.”
