Overview
This workshop outlines how to draft a professional-looking and effective press release. Delegates will appreciate the appropriate structure for a release – and when to ignore it. They will also understand the need for accurate and concise writing, and what the journalist is looking for, as well as when not to use a press release.Level
This workshop is designed for account executives and in-house practitioners who wish to develop basic press release writing skills. The style is participative and based on analysing, criticising and reworking practical examples.Content
- Structuring press releases: the 6W’s
- Headlines and hooks
- Quotations that add value
- Finding the news angle
- Linking press releases and media coverage
- Beyond the press release
Outcomes
Delegates who complete this course will be more effective when writing press releases. This effectiveness will be based on a clear understanding of the role of the press release and when to use them – and when not to.Linkages: this workshop underpins Writing Skills for Public Relations as well as Writing Press Releases Masterclass
Maximum number of delegates: 12
Delivery: one-day workshop available as an accelerated day