Overview
Writing is a key skill for public relations and this workshop is designed to further enhance the ability of practitioners who already have some relevant experience/expertise. Accurate and effective business English is examined as a generic skill and is applied to press releases and feature articles, as well as other writing tasks.Level
This workshop is designed for managers and in-house practitioners who wish to develop their public relations writing abilities. The style is participative with practical exercises, as well as analysis of examples of good (and not so good) practice.Content
- Effective business writing: proofreading and clarity
- Press releases: headlines, quotations and hooks
- Articles: format, signposting and linkages
- Emails and letters: choosing the right words, and getting the style right
- Punctuation and grammar refresher
- Addressing specific writing issues
Outcomes
Delegates who complete this course will have enhanced their day-to-day writing abilities. Their understanding of general principles will be applicable to a range of public relations writing tasks.Linkages: this workshop builds upon most other writing courses and underpins Writing for the Web and Writing Skills for Public Relations Masterclass .
Maximum number of delegates: 12
Delivery: one-day workshop available as an accelerated day