Overview
The masterclass format comprises practical exercises to further develop the skills already learnt (and applied) in the workshop that underpins it. A series of exercises are undertaken (delegates will require laptops) and peer reviewed. Delegates will also receive one-to-one feedback and ‘expert’ answers.Level
This masterclass is designed for delegates who have attended the Writing Skills for Public Relations workshop. It is also available to those with equivalent expertise but who could still benefit from the enhancing skills through practise. Delegates are encouraged to provide examples of written work in advance for comment and feedback.Content
- Summarising material: writing concisely
- Writing and targeting press releases
- Identifying errors and ensuring consistency
- Writing features and opinion pieces
- Writing web copy and brochure copy
- FAQs and holding statements
Outcomes
Delegates who complete this course will have had in-depth experience of specific - and relevant - writing tasks, as well as extensive feedback on them.Linkages: this workshop builds upon Writing Skills for Public Relations .
Maximum number of delegates: 8
Delivery: one-day masterclass.