Overview
This workshop helps delegates gain the skills necessary to write effective public relations proposals and plans. Delegates will be expected to have had some involvement in developing plans and campaigns. The structure of a proposal and what makes a good proposal are examined in some detail.Level
This workshop is designed for senior account executives and account managers (and in-house practitioners) who wish to contribute more to the process of generating new business. The style is participative with a running case study; ‘real’ examples of proposals are used to stimulate learning.Content
- The basics of good business writing
- The challenges associated with marketing consultancy services
- Extending the brief and setting objectives
- What makes a good – and not so good – proposal document
- The structure and contents of a proposal
- Presenting the proposal (and winning before you start)
- What clients look for – looking at it from their perspective
- Top tips: why they select you, and selling to novices
Outcomes
Delegates who complete this course will be able to make a bigger contribution to winning new business, in particular through the development of effective proposals. Understanding the client’s perspective and the establishing a standard framework is designed to make proposal writing more efficient.Linkages: this workshop links alongside Strategic Public Relations Planning
Maximum number of delegates: 12
Delivery: one-day workshop available as an accelerated day