Overview
This workshop examines the differences between web writing and printed documents. Delegates address key web writing techniques such as structuring a page and breaking up content. Key issues associated with navigation and usability (links, accessibility and making text scannable) are also examined.Level
This workshop is designed for account managers and account directors (and senior in-house practitioners) who wish to fine tune their ability to write website copy. The style is participative with web writing exercises to support points made.Content
- Good (business) writing
- The multi-purpose medium
- Web writing v printed documents
- Web writing: strengths and limitations, style and format
- Breaking up content and making text scannable
- Stylistic devices
Outcomes
Delegates who complete this course will have taken writing for the web to an advanced level through the opportunity to hone their skills in this key area.Linkages: this workshop builds upon Writing Skills for Public Relations
Maximum number of delegates: 8
Delivery: half-day workshop