Creating Media Coverage

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Overview

Selling in stories to the media is a challenging but key activity for public relations practitioners.  This workshop addresses the two key aspects of this process: finding the angle and approaching journalists.  Delegates will have the opportunity to address real-life scenarios and role-play telephone selling-in of stories.

Level

This workshop is designed for senior account executives and account managers (and in-house practitioners) who wish to take their basic media handing skills to the next level.  The style is participative with extensive delegate input and role-plays.

Content

  • What journalists like – and don’t like
  • The creative bridge and finding the angle
  • Getting beyond the press release
  • Selling-in stories: preparation, making the call and following it up.
  • Media interviews: do’s and don’ts
  • New media: get big by starting small

Outcomes

Delegates who complete this course will have taken their ability to develop and sell in stories to a new level.  They will have the opportunity to hone their skills by role plays in a supportive environment with extensive feedback.

Linkages: this workshop builds upon Introduction to Media Relations
Maximum number of delegates: 12
Delivery: one-day workshop available as an accelerated dayBook Training