Creating Media Coverage |
|
|
| Courses - PR Courses | |
 OverviewSelling in stories to the media is a challenging but key activity for public relations practitioners. This workshop addresses the two key aspects of this process: finding the angle and approaching journalists. Delegates will have the opportunity to address real-life scenarios and role-play telephone selling-in of stories.LevelThis workshop is designed for senior account executives and account managers (and in-house practitioners) who wish to take their basic media handing skills to the next level. The style is participative with extensive delegate input and role-plays.Content
OutcomesDelegates who complete this course will have taken their ability to develop and sell in stories to a new level. They will have the opportunity to hone their skills by role plays in a supportive environment with extensive feedback.Linkages: this workshop builds upon Introduction to Media Relations Maximum number of delegates: 12 Delivery: one-day workshop available as an accelerated day
|
|