Introduction to Media Relations |
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| Courses - PR Courses | |
 OverviewThis workshop examines how to get the most out of the media and give stories the best chance of being covered. Delegates will understand how the media operates so they intervene in the right way at the right time. Consequently journalists will receive the type of material they want, when they want it.LevelThis workshop is designed for account executives and in-house practitioners who wish to develop basic press and media handing skills. The style is participative and supported with practical examples and exercises.Content
OutcomesDelegates attending this course will have a basic understanding of how the media operates and the support that journalists seek from them. This will enable them to be more successful in achieving positive media coverage.Linkages: this workshop underpins Creating Media Coverage Maximum number of delegates: 12 Delivery: one-day workshop available as an accelerated day
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