Writing Press Releases Masterclass

Print E-mail
Courses - PR Courses
Book Training

Overview

The masterclass format comprises practical exercises to further develop the skills already learnt (and applied) in the workshop that underpins it.  A series of exercises are undertaken (delegates will require laptops) and peer reviewed.  Delegates will also receive one-to-one feedback and ‘expert’ answers.  

Level

This masterclass is designed for delegates who have attended Writing Press Releases.  It is also available to those with equivalent expertise but who could still benefit from enhancing their release writing skills through practise.  Delegates are encouraged to provide examples of press releases they have written in advance for comment and feedback.

Content

  • Keeping it short and simple
  • Headlines and hooks
  • Quotations that add value
  • Finding hooks
  • Targeting material
  • Consumer, business to business, and local releases

Outcomes

Delegates who complete this course will have had in-depth experience of writing specific - and relevant – press releases, as well as extensive feedback on them.

Linkages: this workshop builds upon Writing Press Releases .
Maximum number of delegates: 8
Delivery: one-day masterclass (laptops required for all delegates)Book Training