Writing Press Releases |
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| Courses - PR Courses | |
 OverviewThis workshop outlines how to draft a professional-looking and effective press release. Delegates will appreciate the appropriate structure for a release – and when to ignore it. They will also understand the need for accurate and concise writing, and what the journalist is looking for, as well as when not to use a press release.LevelThis workshop is designed for account executives and in-house practitioners who wish to develop basic press release writing skills. The style is participative and based on analysing, criticising and reworking practical examples.Content
OutcomesDelegates who complete this course will be more effective when writing press releases. This effectiveness will be based on a clear understanding of the role of the press release and when to use them – and when not to.Linkages: this workshop underpins Writing Skills for Public Relations as well as Writing Press Releases Masterclass Maximum number of delegates: 12 Delivery: one-day workshop available as an accelerated day
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